Point of Purchase Display

Marketing strategies differs now and then, it evolves as the technology evolves. The goal is always to entertain the target audience and entice them to buy the product. If before, a banner or simple packaging would be enough because the important thing is the product. Now because there are a lot of products of different brands, each company should be creative in attracting or entertaining their audience. Because of such development, things like point of purchase displays were created. The fight now is on how creative could one get.